Holiday fair 2016 – Stand design

Africa Rules!!


Not basic, but the atmosphere determines the look & feel of the design. Especially the shape and the material are decisive. From the Jaarbeurs we were asked to think along at an early stage in a creative process of designing an entire hall. Think of stands, catering, entrance and especially the atmosphere. A challenge for Expo Flora, which we were able to translate well into a suitable design. So good, in fact, that the design will be used again in 2017 as well.

Miranda van Haaren – Senior Interior Stylist – Expo Flora

“For the holiday fair in 2016, we were looking for a unique experience in our Africa hall. In order to continue this atmosphere in the stands, we went looking for a supplier who wanted to think outside the box in the world of stand construction. Soon in the process, Expo Flora is involved in the design process for this hall. Ultimately, they offered a total concept of experience areas, terraces and stand construction. Expoflora has always remained flexible in the preliminary phase and during construction and has never made any problems with last-minute adjustments. They were always critical of whether the desired changes would not be at the expense of the experience. In the end, the Africa hall received such good feedback from visitors and exhibitors that we will set up the concept again in 2017.”

Marcel Bokken – Delivery Manager – Jaarbeurs

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